Super proud of this project! I did the full rebranding of Afrojack’s WALL Recordings, starting off with the brand new Wall Recordings logo!
WALL is a record label but it is also an artist development platform. WALL can’t exist without the artist and the artist can’t exist without WALL. This co-existence, co-dependency, coupled with the core philosophy of WALL to build for the future, to continue the forward movement, reminded me of the relationship between wheel and its spokes. You need both to keep rolling forward. I captured these elements in an abstract logo, which to me represents a timeless and mysterious symbol.